‘This new masculine scent sensation is perfect for grand evenings – an impulsive perfume capable of sweeping away taboos, brazenly daring to say the unsayable and conjuring up moments of unforgettable bliss. Like a magic wand, it unleashes the emotions and feelings…’

Yes, it’s perfume bollocks time again, though at least this time at least it’s for rather a nice scent: Cartier’s Déclaration d’un Soir. Launched in 2012, it was created by their cool young in-house perfumer, Mathilde Laurent…

Before I start, I have to admit that the Acqua di Parma colognes have never really floated my boat, but very kindly the company have sent me some samples to try, and as it’s one of the most popular men’s fragrances I wanted to explore why that might be.

There are lots of things to like about Acqua di Parma Colonia. Its packaging, for starters, is wonderfully elegant: a golden-yellow, linen-textured cardboard tube, which splits exactly in half to reveal the bottle tightly nestled…

Would you smear yourself with diluted tar? That’s my first question. My second question: would you pay £150 or more to smear yourself with diluted tar? If your answer to either (or both) of these questions is ‘Not on your nelly’, then it’s possible that Cuir de Russie is not for you. If, on the other hand, you have an adventurous spirit and an interest in history, read on.

Chanel’s Cuir de Russie is widely regarded as one of the most luxurious perfumes you can buy, and there are good reasons for that…